https://twitter.com/SpaceXI chose the SpaceX brand because they are doing a lot of interesting things involving space! SpaceXs' value proposition is the ability to use the newest technology and the most advanced rocketry to make space exploration more affordable. The company manufactures rockets that have the ability to be reused. Leading the way in the private sector space exploration. SpaceX has a vision to be the first company to offer space tourism. People seem to be really excited that the company is getting closer to making space exploration a possibility for people other than NASA astronauts. One commenter on Twitter tweets "There's a place in space for everyone". Even if the company is several years away from offering the middle class space tickets, there is an atmosphere of excitement and optimism among the fans of this company every time the company announces a successful launch or landing.
Tech groups, such as Scientific America, praise the success of the company. Every successful mission seems to reignite the optimism that SpaceX brings to all of its fans. There were a few skeptical comments on the safety of sending tourists into space, but after having a proven track record of several successful launches, it should convince enough people that space travel is coming sooner that we might think!
If I were the brand manager of SpaceX I would respond by building as much buzz from the positivity and excitement around each successful mission. I would engage my fans on facebook and twitter more often. Maybe post brief announcements of the new missions that will be coming up in the next five years, or other high tech fascinating goals that the company has in the works, to continue that excitement in the imagination of all the science fiction early adopters!
No comments:
Post a Comment